/ We un-complicate wine by focusing on taste and value

Palate-based wine picks, flat-rate pricing.

Tell us what you like, where you shop, and what you want to spend. We build a personalized wine list you can use anywhere: at your local grocery store, wine shop, liquor store, or favorite online retailer. No wine clubs. No pushy algorithms. No markups. Just good bottles picked for your palate and budget.

/ Four simple steps

Share your palate-Get your list in 24 hours

Step 01

Step 02

Step 04

Share your palate

Get your list

Buy anywhere

Tell us what you enjoy, what you usually avoid, your budget, and where you prefer to shop.

Receive a custom shopping list with bottle names, prices, and where to buy, within 24 hours.

Use the list at your local store, or order online yourself or with our help.

Purchase your List

Pick the bottle count that fits your occasion — three, six, or twelve bottles. After purchase, you'll receive a link to Get Started.

Step 03

/ Flat fees

Introductory flat-rate pricing

Every list is built around your taste, your budget, and where you prefer to buy. Pick the size that fits the occasion.

The Weeknight

The Dinner Party

The House Stocker

Three Bottles

Six Bottles

Twelve Bottles

Three smart, budget-conscious bottles for casual dinners, weeknight meals, or trying something new.

A balanced six-bottle list for hosting, pairing with a menu, or stocking up with more variety.

A full dozen selected around your palate, budget, and everyday drinking style. Or let us know if you want to explore.

$24.99 flat rate

$44.99 flat rate

$79.99 flat rate

/ Clear answers

Common questions

Who pays for the wine?

Do you take commissions?

You do, directly. We can either send you a direct shopping list to buy yourself, or we can securely place an order to your favorite online store. All you have to do is login to your account and purchase.

Never. We do not accept kickbacks or fees from wineries, retailers, or distributors. Our only loyalty is to your palate and your budget. All discounts go to you.

Can I buy the wine anywhere?

What if I do not know what I like?

Yes. We build your list around the stores or online retailers you prefer. Or we can recommend retailers

No problem. Tell us what you already drink, what you dislike, and your budget. We will guide the rest.

Do you sell or ship wine?

No. We provide independent recommendations. You buy directly from the retailer.